Co-Creation Association

Philips, Heineken, NikeiD en Christchurch win the Co-Creation Awards 2011

For the second time, we organized the Co-Creation Awards, in order to recognize and celebrate the most original and successful co-creation initiative of 2011. The event was hosted by Capgemini this year, and included case presentations by Philips (MediaSuite), Kennisnet (Kenny.nl), Schiphol Group (Create Future Terminal Experience) en Provincie Utrecht (Co-creatie week).

Jury Award Winner
The jury, consisting of Graham Hill (Design Thinkers, Optima Partners), Felix Koch (Promise Communities), Dolf Wittkämper (MetaClue, Co-creation Association) and Jaco van Zijll Langhout (Capgemini Consulting, Chairman Co-creation Association), selected ‘Share an Idea’ of Christchurch as winner of the Jury Award.

Share an Idea is an initiative of the Christchurch City Council, the city in New Zealand that was devastated by earthquakes. The City Council has launched this initiative, to develop the new City Plan together together with their community.  Chairman of the jury, Jaco van Zijll Langhout: “Share an Idea is an inspiring example of co-creation, which established co-creation with their community in several ways and at several moments in time: an online platform to post ideas, a Community Expo, workshops and roadshows, to develop the city centre together. The response on this initiative was overwhelming: more than 100.000 ideas have been  shared and more than 10.000 people visited the Expo. Next to developing the new city centre, the result of this co-creation is also a stronger community.”

The Mayor of Christchurch, Bob Parker, about the award for Share an Idea: “Many thanks for this award on behalf of the people of Christchurch. The Share an Idea project was designed not only to collect and process the best ideas from our people, it was also designed to replace our sense of powerlessness in the face of the earthquakes that shattered our city. Next year after just nine months of preparation we will begin the task of rebuilding the centre of Christchurch. We will breathe life into the vision created in cooperation between the Christchurch City Council and its people -  truly an example of co-creation.

Category Award winners
Next to the jury award, one winner per category has been announced based on public voting. NikeID won the category ‘customization’. Heineken Open Design Explorations – The Club won the crowdsourcing award, and Philips MediaSuite was the winner of the category community. Wouter Staal, senior global marketing manager Philips hoteltv: “The initiative to increase the relevancy and priority of Co-Creation can only be endorsed. CCA is a pioneer and brings together co-creation experts to share knowledge and improve the way of working. It is great that Philips has won the award for our NetTV launch, as the only B2B nominee in the community category. For us, Co-Creation has been of great importance. We have created the product and marketing of our product together with large hotel chains, such as Accor, Marriott and Starwood, as well as with academics and consultants.

Future of the awards
In this second edition of the awards, the public has been actively involved in the nomination process and by the open voring. The result is a long and impressive list of initiatives and more than 1200 votes. A new tradition has been born: we will organize this award on a yearly basis, in order to boost the knowledge and professionalization of co-creation as a discipline. We hope to see many interesting nominations again next year, that is why we will extend the nomination period. Next to that, we will ask companies on more details about their initiative, to increase the qualitative data. We hope to co-create next year’s edition even more, we are looking forward to it!

We will launch more impressions of the event, and more info about the winners soon!