Co-Creation Association

Not everyone If you’re marketing a bass guitar or an orchid or an electric SUV, why are you concerned with what everyone thinks about it? It seems to me that you should only care about the opinion of those that are actually open to buying one. Shun the non-believers. Digest powered by RSS Digest

The quickest way to get things done and make change Not the easiest, but the quickest: Don’t demand authority. Eagerly take responsibility. Relentlessly give credit. Digest powered by RSS Digest

Digital analogs are no longer sufficient The parking meter was rebooting. I guess we’re supposed to walk to the other end of the garage and find one that’s working. We’re seeing digital awareness coming to just about everything. In this case, it was the parking meter near the library. Of course, it’s not really a… Continue reading »

Best in class; Co-created innovation In a recent article on mrweb.com our very own Dr Nick Coates and co-author of our new book Brand Together and brand consultant Nicholas Ind discuss, amongst other things (including what makes Nick’s “skin crawl”), how co-creation is being used primarily as an innovation technique.  Since we have come to… Continue reading »

The secret to building simple verifiable business models Many business models used by enterprises have never been calibrated using the organisation’s own historical data which seriously undermines their usefulness. This is generally not due to the lack of historical data but because of the way the models have been designed. So can you build business… Continue reading »

Dedicating the merit For an author, one of the nicest parts of the traditional book is the dedication page. The dedication is far more than an acknowledgement to someone who helped you write the book, it’s a permanent signpost, a capstone to the work of a year or more. Even if the person you’ve dedicated… Continue reading »

Naming things “Over there, by the fire, is that a stick or a snake?” It turns out that humans have been naming things for a long time. If we know that this is a cheetah, or a grapefruit, we can make intelligent decisions on how to deal with it. Lately, though, we’ve been naming more… Continue reading »

Free samples It bothers me to watch the hordes at the farmer’s market, swooping in to each booth, grabbing a sample and walking away. The thin slices of handmade rye bread, or the perfect strawberries or the little glasses of juice–all of them disappear into the hands of people who have no intention of buying.… Continue reading »

The Importance of Innovation Innovation is quickly becoming the word of the moment, with everyone searching for the next big idea…whether it’s an invention or a way to enhance experience – companies are looking for big ideas to draw customers in. For the first time in what feels like years, people are trying to look… Continue reading »

Idea Contest: Help Improving Walking Frames for a Mobile Future Our German readers can find a German version of this post here. Mobility is one of the key requirements for maintaining an independent lifestyle up until a high age. Today, most seniors are able to depend on themselves – as more than 90% of all… Continue reading »