Co-Creation Association

Featured Companies from the MC500 (Part 3): Selve – women's best friend In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember:  The order of these feature postings is more or less randomly!   Today: Women's best friend, custom shoe supplier… Continue reading »

The flipping point When people say, “The tipping point,” they often misunderstand the concept in Malcolm’s book. They’re actually talking about the flipping point. The tipping point is the sum total of many individuals buzzing about something. But for an individual to start buzzing, something has to change in that person’s mind. Something flips from… Continue reading »

Avoiding false metrics At the local gym, it’s not unusual to see hardcore members contorting themselves to fool the stairmaster machine into giving them good numbers. If you use your arms, you can lift yourself off the machine and trick it into thinking you’re working yourself really hard. Of course, you end up with cramped… Continue reading »

Mother's day is May 13 Mothers with daughters adore this bestselling book by Sarah Kay. It’s a little piece of magic. I published it because every time I saw the video, it made me cry. But you can’t give your mom a video link for Mother’s Day, can you? Check out these reviews: “Give this… Continue reading »

Reconsidering decisions There are two common mistakes here: Frequently reconsidering decisions that ought to be left alone. Once you enroll in college, it is both painful and a waste to spend the first five minutes of every morning wondering if you should drop out or not. Once you’ve established a marketing plan, it doesn’t pay… Continue reading »

10 reasons to think again about the way you innovate! (part Co-creation uses diverse groups to stimulate thinking  It’s a myth that recruiting “creative types” leads to a more creative output, or that innovation should be “left to the experts”. From our experience the most creative innovation processes are the ones that include the most… Continue reading »

Open Local Innovation: Engage the ISPIM 2012 participants to solve your challenge in managing innovation Did you like the concept of our second problem conference in Québec but can not participate for one reason or another? Here is another (free) opportunity — and you also can get help in solving one of your problems of… Continue reading »

10 reasons to think again about the way you innovate! (part 7) Co-creation extends your workforce Consumers are not invited to the process as respondents. They are invited as co-creators: an elite group of creatives and innovators, with the power to influence the future of some of the world’s most famous brands. The size of… Continue reading »

What's the right size? The quantum mechanics of growth… How come there are no ants as big as Buicks (except in the movies)? Why not have a college with a million students (or ten)? The physics and economics of a business determine whether it’s the right size or not, whether it ought to get bigger… Continue reading »

Low prices It might be that low prices are the final refuge of the marketer who has run out of ideas and is left with nothing but a commodity. Or it might be that organizing your business around lowering prices through efficiency, mass scale and smart choices is a powerful way to grow. My guess… Continue reading »