Heineken Open Design Explorations – The Club
Heineken has connected club goers and designers in the development of a pioneering nightclub. Open Design Explorations Edition 1: The Club invites the most talented emerging designers around the world to become part of an interdisciplinary team, involving product, graphic, fashion, interior and motion design. Together, they will co-create an exciting and unique nightlife experience, resulting in a live concept club space to be unveiled during Milan’s Design Week in April 2012.
The Heineken Concept Club community
The most talented entrees have presented their portfolios in person at a PechaKucha selection night in New York, Tokyo, Milan or Sao Paulo. During this selection process, Heineken and InSites Consulting are conducting an international research project with club goers to provide the designers with relevant and true consumer insights that act as inspiration and springboard for ideation.
